From Fragmented Messaging to a Scalable, Personalized WhatsApp Experience with Ublux
Nissan Iragorri, a leading dealership group in Mexico, knew that WhatsApp was essential to communicate with modern car buyers — but using the regular WhatsApp Business app was limiting their ability to scale. Messages were scattered across devices, there was no visibility across departments, and valuable leads from Facebook and Instagram ads often went unanswered.
They needed a professional-grade solution to centralize all conversations, improve response times, and ensure no customer was left waiting.
The Challenge
- Leads falling through the cracks from CTWA ads due to lack of automation.
- No visibility or conversation tracking across sales and service teams.
- Limited follow-up capabilities using the regular WhatsApp Business app.
- No shared ownership or agent accountability.
- Slow manual handling of customer questions and appointment bookings.
The Solution: Ublux + WhatsApp API
By migrating to the WhatsApp Business API with Ublux, Nissan Iragorri gained the tools to turn WhatsApp into a true customer engagement platform.
📥 Lead Capture from Social Ads
Facebook and Instagram ads were already driving interest — but with Ublux, every Click-to-WhatsApp (CTWA) ad now triggered an automated conversation. Leads were instantly categorized, assigned, and responded to — turning interest into qualified prospects with no human delay.
📬 Shared Inbox & Full Visibility
With Ublux’s shared inbox, teams across sales and service now manage all WhatsApp conversations from a single platform. Every message is tracked, assigned, and visible — no more lost chats or delayed responses.
📊 Smart Automation & Tracking
AI-powered bots handle initial qualification (e.g. model, city, interest), and escalate only high-intent leads to human agents. Managers track metrics like response times and lead outcomes — something not possible with the old WhatsApp Business app.
📢 WhatsApp Campaigns
Ublux also enabled WhatsApp broadcast campaigns, allowing Nissan Iragorri to reach out to existing customers proactively. They now send personalized offers, appointment reminders, and follow-ups — connecting with more customers, faster and in a more tailored way.
☎️ Voice + WhatsApp Integration
Thanks to Ublux’s phone system integration, all interactions — whether chat or call — are logged in the same place. Agents have full customer context and can seamlessly switch channels as needed.
If calls are not answered, a WhatsApp message is sent automatically.
The Results
- 40% increase in qualified leads from CTWA ads
- Response times cut by 50%, improving customer experience
- Full visibility into all WhatsApp and phone interactions
- More than 3,000 customers reached via personalized WhatsApp campaigns
- Better conversion tracking and agent performance insights
What They Say
“We used to run ads without knowing what happened after someone clicked. Now, we see everything. With Ublux and the WhatsApp API, we respond faster, track performance, and connect with customers in a much more professional way.”
— IT Director, Nissan Iragorri